One company, many courses
Seafari AB is the parent company and the invoicing home for everything I run – from sailing holidays and Hobie catamarans to new apps. Here you'll find every venture, and the way to its own site.
Apps and ideas in development
GodMorgon
A warm, simple companion app for people who live alone: someone to talk to, a private journal and a quiet sign of life to family.
Chimiq
An AI ingredient scanner for skincare and cosmetics that flags combinations that shouldn't be mixed. Independent, user-driven and European.
Din Hälsodata
Your own health overview for doctor's visits – medicines, questions and notes in one place. Testers by invitation.
PAL – Photo Art Ledger
Certificates of authenticity, provenance and rights for fine art photography, recorded on a blockchain. Built with Rebecka Dahlén.
Folkets Budget
Participatory budgeting for Swedish municipalities: a digital platform that gives residents a real say in how local tax money is spent.
Kompassen Lab
A six-month launchpad for unemployed young graduates: coaching, real projects and agentic AI. Ready to start with a municipality or organisation.
Established ventures
Wildwind & Healthy Options
Catamaran and dinghy sailing holidays in Vassiliki, Greece – plus yoga and fitness with Healthy Options and Wildwind Mauritius.
Hobie
The iconic catamaran brand. Boats, parts and accessories through hobieshop.se.
Hobie courses & HobieCard
Learn to sail a catamaran – from first try to the international HobieCard.
Solo över Atlanten
The story of the solo Atlantic crossing in the Mini Transat 2003 – plus keynotes on leadership under pressure.
Archive – for owners
The manufacturers no longer exist, but the boats sail on. These pages collect information and contacts for everyone who owns one.
Multi23
VPLP-designed sports trimaran. Specs, owners' community and support.
Smartboat 23
The 'mini Wally' motorboat, also by VPLP. Information for owners.
Have an idea that needs a navigator?
I take on assignments in business development and concept work – and I'm always curious about problems that shouldn't exist.