Pia L'Obry celebrating victory at Mini Transat finish

Business as usual is sinking your ship.

I help CEOs and executives navigate from fear-based decisions to authentic leadership — with insights from 32 days solo across the Atlantic and 35 years building companies. Change your perception, and the world around you will change.

First ScandinavianSolo Atlantic racer
35 YearsBuilding companies
AntarcticaExpedition veteran
CertifiedExecutive Coach

Sound familiar?

These are the signals that something needs to change. Not because you're failing — but because you're ready for the next level.

The loneliness of command

Everyone looks to you for answers. But who do you turn to when you're uncertain? The higher you climb, the fewer people truly understand.

Running on autopilot

You're executing the playbook that got you here. But deep down, you sense it won't get you where you need to go next.

The organization resists change

"We've always done it this way." You see what needs to happen, but getting your team to see it feels impossible.

The mask is getting heavy

You've perfected the confident leader persona. But maintaining it is exhausting. You wonder what would happen if you led from a more authentic place.

Complexity is overwhelming

AI, disruption, new competitors, changing markets. The pace of change has accelerated beyond what any single person can process alone.

You've lost the edge

The drive that built your success has faded. Decisions feel mechanical. You're going through the motions, wondering where the passion went.

"Change your perception, and the world around you will change."
— The Seafari philosophy
Skipper Pia L'Obry

32 days that changed everything

In 2003, I became the first Scandinavian to race singlehanded across the Atlantic in the Mini Transat. 4,500 nautical miles. A 6.5-meter boat. Both autopilots broken. I finished 11th out of 70.

That crossing taught me more about leadership, decision-making, and navigating uncertainty than any business school ever could.

But I'm not just a sailor who gives motivational talks. I've spent 35 years as an entrepreneur, building companies and creating new market niches. I know what it's like to sit in the captain's chair.

The expeditions that shaped my perspective

  • Greenland 2001: Skipper alongside expedition leader Ola Skinnarmo
  • Antarctica 2002: Part of the world's first all-female yacht expedition
  • Mini Transat 2003: First Scandinavian to race singlehanded across the Atlantic

I'm a friendly truth-teller who asks the questions you've been avoiding — and stays with you while you find the answers.

Read the full story

Three ways we can work together

Whether you need deep transformation, team breakthrough, or immediate clarity — there's a path that fits.

6-8 Weeks

Innovation Sprint

€8,000 – €12,000

When your team is stuck in "business as usual" and needs breakthrough thinking.

  • 4-6 team workshops
  • TRIZ & Design Thinking
  • Monthly executive coaching
  • Implementation support
Learn more →
Single Session

The Course Correction

€3,000

Facing a critical decision? Get clarity on your next 3 moves.

  • 4-hour intensive (walking)
  • Pre-session questionnaire
  • Documented action plan
  • 2-week follow-up call
Learn more →

What clients say

"It's hard to overestimate the importance of having a dialogue partner in the decisions and planning you face as a business owner. For me, it was a real cleansing bath with you as dialogue partner and clear questioner."
Gurra Krantz

Gurra Krantz

CEO, Gåshaga Marina

"In coaching with Pia, both my inner resources and my perceived obstacles became visible. After the process with Pia, I definitely feel closer to my dreams..."
AB

Anna Björk

Founder, Health Tech Startup

Solo Över Atlanten

Solo Över Atlanten

New edition 2026 — with bonus chapters

The complete story of my Atlantic crossing — log entries, technical challenges, and the inner journeys that proved just as decisive.

5,000+copies sold
32days at sea
11thof 70
Download chapter 1 free
"The only constant is change."
— Heraclitus

Ready to chart a new course?

Book a free 30-minute conversation. We'll discuss your situation and I'll give you an honest assessment of whether — and how — I can help.

Schedule a Conversation

30 minutes • Completely confidential • No sales pitch